In 2021, Snapchat launched Club Unity, a board of young leaders who support Gen Z voices in addressing the generation’s most challenging topics, including mental health. The 2021 board included Gen Z celebrities like dancer Maddie Ziegler coached by Shapchat’s mobile journalist star Yusuf Omar.

PandaCo provided concept and art direction, character design, illustrations, and instructional design for Snap’s Club Unity Wellness Workbook and Mental Health Awareness Summit. Our team carefully depicted self care exercises and affirmations through inclusive character sets practicing mindfulness, calm, and reflection.